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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

October 3, 20200Comments by alex

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality
https://searchengineland.com/figz/wp-content/seloads/2020/09/image4-5-196×113.png

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

ageold based brand incrementality issue name SEOPPC Solving

alex
alex

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